Lesson 4: Create a Budget
Introduction
Lesson 4: Create a Budget
You have now learnt the basic tools to put together a project - from defining your project to structuring your project and finding partners.
There is just one final (but incredibly important) step left to cover, budgets.
No matter what your project is; a publication, an exhibition, or creative development - you will almost always incur expenses and (hopefully) generate income.
Expenses might include fees, printing costs, advertising costs, travel & accomodation costs, rental fees, or venue hire.
Income might include commission fees, product sales, ticket sales, sponsorship, or grants.
Whatever they are, it is crucial to create an accurate budget to help you stay on top of your expenses and income.
To get started, read this helpful guide on budgets.
How to Articles - Project Budgets
In this lesson, we'll focus on the two main aspects of budget-making:
1. Expenses
2. Income
Module 1: Expenses
To get started, think about the expenses your project will incur.
If you're having trouble understanding which costs you need to consider, check out the White Pube’s Successful Funding Application Library and review a few applications that are similar to your own project. Each application will have a detailed budget required for the proposal.
You’ll see how each expense category is inputted with a breakdown of costs. It is really important that all your estimated costs are well thought out, especially if you are looking to apply for funding from a public or private institution.
Expense categories might include:
Travel & Accommodation - are there any travel or accommodation costs required? (public transport, national/international travel, taxis, hotel, etc.)
Commission Fees - are you commissioning artists for example? If so how much will you pay them? To help you with accurate and fair fees, check out this guidance for paying artists
Production Fees - will you require any techncial or production staff to create and present your project such as a lighting technician, sound engineer, welder, camera operator, etc.
Salaries - how much will you pay yourself and other team members?
Materials - do you require any special creative materials to complete the project?
Advertising & Marketing - does your project require promotion to raise awareness? Such as social media ads, posters, flyers, publication relations, etc.)
Print & Digital Media - do you need to budget for someone to design your website? Or perhaps a designer to apply your official artwork to various formats?
Venue / Equipment Hire - do you need to rent a space or any equipment? Such as lights, cameras, speakers, microphones, etc.
Overheads - will you need subscriptions to any websites or software? What about office supplies like pens and paper?
Contingency - how much are you going to put aside for unexpected costs that may come up? Tip: assigning between 5% - 10% of your overall expenses is standard practice.
In-Kind Support - are you receiving in-kind support from any partners? This could be venue costs, dedicated staff time, advertising etc. Be sure to include a detailed breakdown of in-kind support both in your expenses sheet and income sheet.
Tip: Always be sure to confirm prices with sellers / distributors etc. For example, say you need to rent a camera, a tripod, and a microphone for an event - don’t guess the price of each, instead reach out to a few rental companies and request a quote. Once you have a few quotes to compare, you can then add the most appropriate amounts to your budget.
Lingo
Contingency: To account for cost uncertainty and to guarantee that the budget is not exceeded at a certain confidence level, a reserve fund needs to be added to your base cost estimate. This reserve amount, known as the contingency, is an estimated amount added to the project base estimate to cover the known-unknown risks in the project and to prevent cost overrun.
Example
Take a look at one of COMMUN’s budgets for a combined arts programme.
Expenses - Sample
Consider the following for your own project:
What type of expenses am I expecting to incur?
How much should I budget for each type of expense?
How much should I put aside as contingency?
Have I missed anything?
Your Turn
Download the below template and complete it for your project's expenses.
Expenses - Template
Module 2: Income
You’ve now defined your project expenses - great!
Now you need to think about where you are going to get the income to cover your expenses.
This is a hugely important question to ask yourself ahead of any project planning. Perhaps you are thinking of applying for a grant or a scholarship? Or maybe you know someone who is willing to donate money to your project?
Whichever it may be, you should begin by drafting an accurate (and achievable) income table.
Before we get started, why not return to the White Pube’s Successful Funding Application Library. If you haven’t already, have a look at some similar projects and see the various ways they raised their income.
Now, think about how you will raise the funds, this might be from:
Grants - such as Arts Council England, Paul Hamlyn Foundation, etc.
Earned Income - such as ticket sales, merchandise sales, etc.
Sales - if you are selling your own work (be sure to calculate and deduct commission fees)
Donations - any funding you have/will receive from private companies/individuals.
Crowdfunding - drawing on your community and beyond to raise the funds often using rewards & perks to incentivise people to pledge funds.
Advertising - you may earn money via advertising or corporate sponsorship
In-Kind Support - such as venue hire, staff time, mentoring etc.
Tip: Remember that your total income and total expenses must match one another. If your income is less than your expenses, you’ll need to think of additional ways to increase your revenue.
Example
Take a look at one of COMMUN’s income sheets for a combined arts programme:
Income - Sample
Consider the following for your own project:
Does my total income match my total expenses?
Are my income sources varied enough to increase my chances of securing funds?
How much of my income is expected vs. confirmed?
Tip: Having varied income sources is appealing to potential funders because it highlights that your project is less risky if others are supporting it. Further, larger funding organisations usually feel more comfortable to award a grant if you have already confirmed some of your income, so consider only applying to them for funding once you do.
Your Turn
Download the below template and complete it for your project's income.
Income - Template
Read More
Quick guide to budgets
Example budgets for grants for the arts
Applying for grants: creating a realistic budget
Congratulations!
You have completed the fourth and final lesson of this course!
You are now able to:
Define your project
Structure your project
Find partners
Create a budget